Meet the team behind Rimi Riga Marathon! Yes, it’s the same dream team of “Nords Event Communications”!

 

Although originally not from the elite sports world, they are experienced recreational runners, known for their storytelling and event production skills. In 2006, when the team started their journey with Rimi Riga Marathon, they pretty much had to turn a dreaded activity by many – running – into an appealing social movement, by engaging people, attracting sponsors, involving the City, and persuading thousands of international runners to come and enjoy running in Riga!

 

17 years later, running is the most popular mass sport in Latvia, while Riga has become the 2023 Road Running Capital of the World, as stated by Sebastian Coe, the president of World Athletics!

Our Team

Aigars Nords

Founder and CEO of Rimi Riga Marathon

Considered the “Godfather of running” in Latvia, Aigars did his first marathon in Chicago in 1999, his fastest one in Tokyo, and his slowest one (while drinking wine, his other passion besides running) in Marathon du Médoc. One of the most awarded communications and idea specialists in the region.

Inese Ķīkule

Race Director

Operations Director at Rimi Riga Marathon since 2007, Inese is like a glue holding everything together – from finances to production of medals, event production and registration system! Considers New York her favourite City marathon for running and Berlin to meet the best-of-best from the running industry.

Rebeka Ozolniece

Head of Communications

Rebeka takes care of communication strategy development, implementation, and the advancement of the overall vision throughout the season. She manages the creative processes of digital content, marketing, and communications, ensuring that our messages resonate effectively with audiences across all communication channels. Rebeka’s passion for athletics and professional understanding of sports complement the implementation of unique communication solutions.

Valda Petrova

Sponsorship activations & Events

Taking care of ideas and activations of Rimi Riga Marathon’s sponsors is a daunting task, if you consider how much we love our sponsors! Valda is also in charge of EXPO at Rimi Olympic Center, an event in an event, considering that more than 20 000 people wonder through EXPO in just two days!

Aira Leite

Operations, Head of Events

An experienced and a super-efficient event producer, Aira has been an integral part of the Rimi Riga Marathon team for 6 years now. Her heart lies in art and creative event production and management, and she’s done everything from Riga Wine & Champagne to Adwards and Rimi Riga Marathon.

Dāvis Rūķītis

Digital Marketing & Production

Dāvis’ is the right hand pretty much for everyone in the team, however, his strong suit is event production and digital marketing.

Elīza Lindāne

Digital Content Project Manager

Elīza manages our social media platforms, developing creative ideas and bringing them to life through unique digital content that captivates our audience and drives engagement. Her ability to present information in an engaging and purposeful way is a key pillar of our communication, and she does it with excellence. With a deep understanding of the latest digital trends and a creative approach, Elīza consistently delivers innovative and effective solutions – ones that every runner experiences right on their screens.

But not only us!

Our long-term partners also include:

Mārcis Gulbis & Untitled team

Mārcis is of the most experienced event producers in the Baltics. Over 20 years with all large-scale events – Song & Dance Festival, World and European choir games, Cutty Sark Tall Ships’ Races, Ice Hockey World Championship and Rimi Riga Marathon – under his belt. Hates running, but never misses a team-travel opportunity to the Berlin marathon, for example.

Guntis Ērglis-Lācis & Ideju Institūts team

Guntis and his colleagues at Ideju Institus are one of the most experienced event producers in Latvia with experience ranging from Song & Dance festival to Riga – Capital of Culture of Europe celebrations, numerous conferences, launches, big and small scale events.

Dmitrijs Miļkevičs & Latvian Athletics Association

General Secretary of Latvian Athletics Association. A multiple olympian and proud Latvian record holder at 800 m (1:43.67).

From the sponsors to the volunteers who dedicate their time and energy each year, without your help, this wouldn’t be possible. Thank you!

Our Team Varenā 2024. gada Rimi Rīgas maratona komanda. Foto: Mikus Kļaviņš