Apply for the “My First World Champs” program!

15 June 2023

This year, we are looking for ambassadors for the World Athletics Road Running Championships! If you are physically and socially active and ready to train for 12 weeks and share your preparation experience on your social networks on the way to the World Championships, then you definitely should apply!


The “My First World Champs” program offers a unique opportunity for 6 runners to receive everything they need to prepare for and conquer the 21 km distance at the World Championships in Riga. The preparation phase will take place from July 10th. It will be 12 intensive weeks of training, both individually and with team members, actively documenting your preparation process on social networks, and inspiring any enthusiast of an active lifestyle.


This program is specially tailored for individuals who speak Latvian and are currently living in Latvia.

Participation in the program for ambassadors includes:

  • Individual training plans and support from the “My First World Champs” trainers Jeļena Prokopčuka and Anita Siliņa.
  • Health check-ups during the preparation phase.
  • All the necessary equipment to fully engage in the training process.
  • Dietary recommendations for preparing for the World Championship in running.
  • Reaching runners throughout Latvia with your story, motivation, and inspiration.
  • Making new friends and gaining valuable experience by training and competing alongside team members.
  • Being prepared for various pleasant surprises.
  • And, of course, a free participation in the inaugural World Road Running Championships race taking place in Riga, featuring a mass start for the half marathon distance on October 1, 2023!
Apply for the “My First World Champs” program!

Participant's commitment:

  • Commitment to train conscientiously and listen to the coach’s advice.
  • Willingness to regularly share training experiences on personal social media accounts, as well as on the social media accounts of the World Championships, Rimi Riga Marathon, and our partner organizations, media outlets, and podcasts.
  • Readiness to support and motivate program participants and team members.

How to apply for the program?

If you want to be one of the ambassadors for the “My First World Champs” program, please fill out the application form. We would appreciate responses that allow us to get to know you better as a runner, as an individual, and as a creator of social media content. Therefore, preference will be given to those who submit their motivation to participate in video format.

Please note that the program is suitable for runners who are actively engaged in a healthy lifestyle, running, and creating content on social media.

The selection of participants will be carried out by us, the organizers of the World Championships: Aigars Nords, Inese Ķīkule, Mārtiņš Priede, Ulrika Plotniece, Rebeka Ozolniece, Alfrēds Apinis, and coaches Jeļena Prokopčuka and Anita Siliņa.

The application deadline is until the end of June 18th, at 23:59. The selection and announcement of participants will be made before the Summer Solstice. Active training will begin on June 10th, but participants will need to undergo health check-ups before that.

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