Rimi Riga Marathon and Neste Latvija to Organise International Race Aimed at Saving the Planet Between April 5th and 11th
To launch its collaboration with Neste Latvija, the Rimi Riga Marathon will organise the first Run for the Future by Neste races, which aim to increase public awareness of the need to save the planet. Leading long-distance runners from the UK, Norway, Sweden, Germany, Russia, Ethiopia and the Baltics have confirmed their participation in the races, and will inspire environmentally-friendly actions by racing remotely and sharing their everyday eco-friendly habits. The 5 km and 10 km races, which will take place from the 5th to the 11th April in the Rimi Riga Marathon Virtual Running Club, are free, and anyone who loves running can take part. Run for the Future by Neste will be the first Rimi Riga Marathon and Neste Latvija joint initiative, and it aims to continue the marathon’s previous sustainable race organisational practices.
“In previous years, we have actively searched for ways to reduce the environmental footprint of large international races such as the Rimi Riga Marathon. If our previous initiatives have been aimed at reducing the direct impact of the event, we have now begun a new tradition with Neste Latvija. We want to show that international races can take place successfully in remote pandemic circumstances, not just inviting people with an active lifestyle to run with Europe’s leading runners, but also promoting a green daily routine and encouraging a change in habits for the health of our planet,” says Rimi Riga Marathon Director Aigars Nords, explaining the new partnership with Neste Latvija.
“Neste’s driving force is sustainability, and we are constantly improving our business processes to be more sustainable, both with our own actions and by encouraging others to make responsible, eco-friendly choices every day. Our aim—creating a healthier, cleaner planet for our children—is what motivates us to set and achieve increasingly high goals. We are pleased that we can join forces with the Rimi Riga Marathon to achieve big things ourselves as well as to inspire others regardless of where they are located. We believe that, alongside our partners and associates, we are able to reduce our impact on the environment, while also clearly showing once again that we can make environmentally-friendly choices by taking small yet significant steps to save the only planet we have, Planet A, because there is no Planet B!” emphasizes Armands Beiziķis, Head of Neste Latvija.
International races with Europe’s athletes
In the most environmentally-friendly race format—virtually—anyone is invited to join the Run for the Future by Neste races from April 5th to 11th in the 5 km and/or the 10 km distance. Elite European athletes have already confirmed their participation in the Run for the Future by Neste races, including British runner and Rio and London Olympic athlete Eilish McColgan; Norwegian athlete and Rio Olympics participant Sondre Nordstad Moen, who hopes to not only bring awareness to environmentally-friendly habits but also to set the 10 km record in the Norwegian championship; Swede and national 5 km, 21 km and 42 km record holder David Nilsson; German twin sisters and Rio Olympic athletes Anna and Lisa Hahner; Russia’s best marathon runner Sardana Trofimova; as well as the Ethiopian runner and Rimi Riga Marathon 2019 winner Andualem Belay Shiferaw, who ran the marathon in 2:08:51. Not forgetting, of course, our Baltic neighbours: Estonian and Rio olympian Roman Fosti, and Lithuania’s young and promising marathon runner Vaida Žūsinaitė. Latvia will be represented in the Run for the Future by Neste races by the titled Jeļena Prokopčuka, as well as Jānis Višķers and Ilona Marhele, who will inspire us to take green actions every day.
Event ambassadors will include model Līva Oliņa, ultra-marathon runner and environmental activist Tālis Banga, film blogger Sergejs Timoņins, fitness trainer Zanda Zariņa-Rešetina and others.
Participation is free, and the races will take place from the 5th to 11th April through the Rimi Riga Marathon Virtual Running Club, with results being recorded with smart watches and running apps. Finishers who are most active in encouraging others to make at least one daily change to benefit the environment will be entered into a draw to win sustainable prizes from Neste Latvija. Application for the races and more information can be found in the section Run For Future.
Running for a cleaner planet
The Rimi Riga Marathon Running Club is inherently eco-friendly, given that athletes can run and compete from their own locations. This avoids the footprint left by in-person races with thousands of participants. The aim of the race is not just to run 5 km or 10 km anywhere in the world. It also aims to draw the attention of the public and encourage everyone to take steps towards creating a cleaner planet by introducing green habits: turning off the tap when soaping our hands or washing the dishes, using multi-use dishes and travel mugs, taking our own shopping bags to shops, recycling, picking litter during our runs, travelling by foot or bike more often, and more. During the Run for the Future by Neste campaign, elite runners and ambassadors will share ideas and their own habits which help save the planet, leaving it cleaner for the next generations.
To create a sense of belonging as we strive for a cleaner planet, together with Neste Latvija we have created special #StepUpForOurPlanet race shirts which you can order now until March 22nd through the Rimi Riga Marathon online store so that they arrive in time for the race.
A reminder from the Rimi Riga Marathon organisers that, due to the pandemic, this year’s marathon has been postponed to the end the summer: August 28th and 29th. Registration for the marathon will launch in the next few weeks, while runners are invited to already get involved in Virtual Running Club activities.