Riga Marathon Will Now Be Called the Rimi Riga Marathon
The Riga Marathon will start its 30th anniversary season with a new main partner, Rimi, and will now be called the Rimi Riga Marathon. Rimi’s support of the Marathon will allow us to popularise running culture and healthy lifestyle with even greater force, introduce significant improvements in the field of sustainable development, and pay particular attention to the involvement of children and young people. Northern Europe’s only IAAF Gold Label marathon will now also strengthen its international significance with world-class organisation, attracting tens of thousands of marathon runners from around the world to Latvia and Riga.
Rimi has been an important partner of the Marathon since 2008, when, along with Nordea and Tet (before April 1 this year Lattelecom), we were still just building the Baltics’ largest running festival.
Rimi Latvija Chairman of the Board Valdis Turlais confirms: “We are proud that our 12 years of collaboration are being crowned with us taking on the role of main partner. For the past five years we have been working actively to attract the youngest generation to the Riga Marathon. Going forward, we will continue what we started, ensuring that we work together to inspire Latvian families to maintain a healthy and active lifestyle.”
Head of the Rimi Riga Marathon organising team Aigars Nords: “We have formed a close and harmonious partnership with Rimi. Our aims and vision regarding a healthy lifestyle and green thinking are aligned. Along with Rimi and our other long-term partners WESS Toyota, Sportland, Riga City Council and LIVE RIGA, we want to make Latvia even more active, attracting the stars of Latvian and world athletics and paying particular attention to families, children and young people. Meanwhile, we will continue to strengthen Riga as the regional centre in the league of Europe’s top marathons, not only with IAAF Gold Label-standard organisation, but also with new improvements in the field of sustainable development. We will become even greener and more environmentally-friendly, attempting to leave the smallest environmental footprint possible.”
On behalf of the entire Marathon team, we express enormous gratitude to Tet (Lattelecom) for their belief in us over more than 10 years and the opportunity to reach significant achievements not just in the Baltics, but also in Northern Europe, earning an IAAF Gold Label. In 2019, the Marathon gave runners the opportunity to qualify for the Olympics and World Championships, with almost 40,000 running enthusiasts from 82 countries gathering on the streets of Riga alongside world-class running stars; the Rimi Kids’ Day races attracted almost 13,000 children.
Registration for the Rimi Riga Marathon from September 16th
The Rimi Riga Marathon’s 30th anniversary season will be formally launched on September 16th by Riga’s Freedom Monument, where the starting pistol was fired thirty years ago for the first Riga Marathon.
On September 16th, the starting pistol will be fired to open the season at 8:30 a.m., or exactly 8 months before the start of the Rimi Riga Marathon, allowing participants to make the resolution to run the Marathon by taking a photo with the numbers representing their chosen distance. The all-day event will close with a symbolic evening 5 km run through the streets of Riga and a 30th anniversary cake cutting.
From September 16th, registration will begin right here, on the Rimi Riga Marathon’s official website, www.rimirigamarathon.com. As usual, registrations before December 31st, 2019, will be cheaper.